Donate Life Pennsylvania
People love their cell phones. They care more about the life of their battery than the lives of the people around them. To get Pennsylvanians to empathize with those waiting for life-saving organs, we used cell phone charging stations to highlight the stories of those on the waiting list. The battery graphics call out the milestones of these people's lives and show what they would like to accomplish if given the opportunity to receive an organ donation.
Agency: Allen & Gerritsen
Creative Director: Chris Reif • Copy Writer: Nick Ewertz